Competitive Landscape
Stable Leadership Limits Competitive Disruption
Savoury snacks in Ireland remains highly concentrated, with Tayto Snacks Unlimited Co holding a retail value share of 25% in 2026, followed by Walkers Snack Foods Ltd at 12%. The next largest players, Valeo Foods Ltd and Kellogg Co of Ireland Ltd, account for 7% and 6% respectively.
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Overview:
Understand the latest market trends and future growth opportunities for the Savoury Snacks industry in Ireland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Savoury Snacks industry in Ireland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Savoury Snacks in Ireland report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Savoury Snacks in Ireland?
- Which are the leading brands in Savoury Snacks in Ireland?
- How are products distributed in Savoury Snacks in Ireland?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Savoury Snacks?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Ireland?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Savoury Snacks in Ireland - Category analysis
Key Data Insights
Savoury Snacks Summary
Value Growth Continues to Outpace Volume Gains
Spicy Flavours Drive Demand for Bolder Snacking Experiences
Premiumisation Drives Demand for Elevated Flavour Experiences
Premiumisation Expected to Drive Value Growth through 2031
Bold Flavour Innovation Set to Keep Established Brands Relevant
Health-Conscious and Social Consumption Occasions to Reshape Product Formats
Stable Leadership Limits Competitive Disruption
Convenience Stores Strengthen Their Lead through Impulse Consumption
E-Commerce and Retail Innovation Expand Purchasing Occasions
Flavour Adventure and Wellness Converge to Shape New Product Directions
New Products Bridge Culinary Credibility with Accessible Snacking Occasions
Product Innovation Strengthens Margin and Raises Competitive Expectations
Snacks in Ireland - Industry Overview
2026 Developments
Key Data Insights
Steady Consumer Demand Supports Continued Growth in Snacks
Flavour Experimentation Refreshes Established Brands
More Substantial Products Broaden Consumption Occasions
Flavour-Led Innovation Expected to Support Long-Term Value Growth
Confectionery Set to Strengthen Its Position through Premium Taste Experiences
Filling and Convenient Formats to Capture Meal Replacement Occasions
Cadbury and Tayto Reinforce Their Lead as Innovation Sustains Loyalty
Supermarkets Retain Leadership as Channel Shares Remain Broadly Stable
Value-Conscious Consumers Replace Foodservice Occasions with Retail Purchases
Consumer Behaviour Shifts Underpin a New Innovation Agenda
Recent Launches Reflect the Strategic Repositioning of Familiar Formats
Incremental Innovation Strengthens Competitive Positioning and Supports Value
Country Reports Disclaimer
The following categories and subcategories are included:
Savoury Snacks
- Nuts, Seeds and Trail Mixes
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- Potato Chips
- Tortilla Chips
- Puffed Snacks
- Rice Snacks
- Vegetable, Pulse and Bread Chips
- Savoury Biscuits
- Popcorn
- Pretzels
- Meat Snacks
- Seafood Snacks
- Other Savoury Snacks
Savoury Snacks
This is the aggregation of chips/crisps, extruded snacks, tortilla/corn chips, popcorn, pretzels, nuts and other categories of savoury snacks.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Savoury Snacks research and analysis database.
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