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Competitive Landscape
Pernod Ricard and Diageo Defend Share through Core Listings and Scale
Spirits in Sweden is concentrated, with the top four companies—Pernod Ricard Sweden AB, Altia Sweden AB, Diageo Sweden AB, and Nigab AB—accounting for a combined share of more than 50% of total volume sales in 2025. Pernod Ricard Sweden AB increased its share to 14%, overtaking Altia to become the leading player.
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Overview:
Understand the latest market trends and future growth opportunities for the Spirits industry in Sweden with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Spirits industry in Sweden, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
The Spirits in Sweden report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Spirits in Sweden?
- Where is consumer demand for Spirits focussed?
- Which is being consumed more; beer, wine or spirits?
- Where is demand growing? Stagnating?
- How is the operating environment for alcoholic drinks changing?
- Which are the leading brands in Sweden?
- How are products distributed in Sweden?
- What are the key trends in new product development?
- Do consumers want value for money or added value?
- How will macroeconomic context and shifting cultural values shape future growth?
- How will COVID-19 and recession impact the alcoholic drinks industry?
- Where is future growth expected to be most dynamic?
Spirits in Sweden - Category analysis
Key Data Insights
Spirits Summary
Chart 1 Key Industry Trends for Spirits
Premium Spirits and Nolo Innovation Reshape Drinking Occasions
White Spirits and Whiskies Retain Volume Leadership as Value Growth Shifts to Nolo
Chart 2 Consumers Shift toward Alcohol-Free and Low Abv Options
Absolut and Smirnoff Drive Sustainable Packaging as a Lever for Premium Appeal
Chart 3 Volume Sales 2020-2030
Chart 4 Volume Sales by Category 2025
Premium and Zero-Abv Launches Reshape Drinking Occasions and Value
Chart 5 Spirits Split between Premiumisation and Value Demand
Systembolaget Sets Sustainability and Packaging as Gatekeepers for Shelf Space
Rising Real Gdp Supports Cautious but Premium-Led Growth
Chart 6 Forecast Volume Sales 2020-2030
Chart 7 Forecast Volume Sales by Category 2025-2030
Chart 8 Analyst Insight for Spirits
Pernod Ricard and Diageo Defend Share through Core Listings and Scale
Chart 9 Company Shares 2025
Chart 10 Brand Shares 2025
Systembolaget Channels Premium and Nolo Growth While Defending Dominance
Legal Restrictions Limit E-Commerce and Channel Innovation in Spirits
Chart 11 Economic Context for Spirits
Chart 12 Real Gdp Growth 2020-2030
Chart 13 Inflation 2020-2030
Chart 14 Consumer Context for Spirits
Chart 15 Population 2020-2030
Chart 16 Population by Generation 2025
Alcoholic Drinks in Sweden - Industry Overview
2025 Developments
Key Data Insights
Chart 17 Key Industry Trends for Alcoholic Drinks
Major Brewers and Spirits Companies Expand Lighter Portfolios as Moderation Rises
Systembolaget’S Assortment Enables Trading Down and Selective Premium Spending
Younger Adults Drive Moderation with Fewer Drinking Occasions and Lighter Choices
Chart 18 Major Brands Expand Alcohol-Free and Low-Abv Portfolios
Chart 19 Volume Sales 2020-2030
Chart 20 Volume Sales by Category 2025
Younger Consumers of Legal Drinking Age Drive Moderation as Businesses Shift to Value Creation
Niche Brands and Direct Sales Expand as Regulation Gradually Eases
Health and Premiumisation Reshape Product Development and Consumer Choices
Chart 21 Forecast Volume Sales 2020-2030
Chart 22 Forecast Volume Sales by Category 2025-2030
Chart 23 Analyst Insight for Alcoholic Drinks
Spendrups and Carlsberg Strengthen Leadership as Moderation Limits Share Shifts
Chart 24 Company Shares 2025
Chart 25 Brand Shares 2025
Systembolaget Maintains Channel Dominance as Alternatives Remain Limited
E-Commerce Impact Constrained by Monopoly and Regulatory Structure
Legislation
Legal Purchasing Age and Legal Drinking Age
Drink Driving
Advertising
Smoking Ban
Opening Hours
On-Trade Establishments
Taxation and Duty Levies
Contraband/Parallel Trade
Duty Free
Cross-Border/Private Imports
Chart 26 Economic Context for Alcoholic Drinks
Chart 27 Real Gdp Growth 2020-2030
Chart 28 Inflation 2020-2030
Chart 29 Consumer Context for Alcoholic Drinks
Chart 30 Population 2020-2030
Chart 31 Population by Generation 2025
Country Reports Disclaimer
The following categories and subcategories are included:
Spirits
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- Brandy
- Cognac
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- Bitters
- Cream-based Liqueurs
- Other Liqueurs
- Non Alcoholic Spirits
-
-
- Prestige Dark Rum
- Ultra Premium Dark Rum
- Super Premium Dark Rum
- Premium Dark Rum
- Standard Dark Rum
- Economy Dark Rum
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- Prestige White Rum
- Ultra Premium White Rum
- Super Premium White Rum
- Premium White Rum
- Standard White Rum
- Economy White Rum
-
- Tequila (and Mezcal)
-
- Bourbon/Other US Whiskey
- Canadian Whisky
- Irish Whiskey
- Japanese Whisky
-
-
- Blended Malt Scotch Whisky
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- Prestige Other Blended Scotch Whisky
- Ultra Premium Other Blended Scotch Whisky
- Super Premium Other Blended Scotch Whisky
- Premium Other Blended Scotch Whisky
- Standard Other Blended Scotch Whisky
- Economy Other Blended Scotch Whisky
- Single Grain Scotch Whisky
- Single Malt Scotch Whisky
-
- Other Whiskies
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-
-
- Prestige English Gin
- Ultra Premium English Gin
- Super Premium English Gin
- Premium English Gin
- Standard English Gin
- Economy English Gin
- Dutch Gin
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-
- Prestige Vodka
- Ultra Premium Vodka
- Super Premium Vodka
- Premium Vodka
- Standard Vodka
- Economy Vodka
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-
- Absinthe
- Ad-Mix Brandy
- Ad-Mix Gin
- Ad-Mix Rum
- Ad-Mix Vodka
- Ad-Mix Whisky
- Aguardente/Aguardiente
- Aguardiente De Caña
- Akvavit/Aquavit
- Aniseed-Flavoured Spirits
- Borovicka
- Boukha
- Brandy Type Distilled Spirits
- Cachaça
- Calvados
- Cane
- Chacha
- Charanda
- Chinese Herbal Spirits
- Chinese Spirits
- Cut Brandy
- Destilados De Agave
- Distilled Fruit Spirits
- Domestic Brandy
- Domestic Rum
- Doppelkorn
- Economy Chinese Spirits
- Flavoured Spirits
- Flavoured Vodka-based Drinks
- Fynbos gin/Local Gin
- Gin-flavoured spirits
- Goldbrand/Goldkrone
- Grappa
- Grappamiel
- Guaro
- Kirsch
- Komovica
- Korn
- Lambanog
- Limoncello
- Local White Spirits
- Lower Mid-Range Chinese Spirits
- Lozovaca
- Maesilju
- Mahia Rabi Amrane
- Mead
- Mixed Spirits
- Nalivka/Nalewka
- Nastoyka
- National Specialities
- Obstbrände
- Ouzo
- Pacharán
- Palinca/Pálinka
- Pear and Apple Distillates
- Pisco
- Premium Chinese Spirits
- Prune
- Punsch
- Rachiu/Rakija
- Rum-Flavoured Spirits
- Samane
- Sambuca
- Samsu
- Schnapps
- Shochu/Soju
- Singani
- Sljivovica/Slivovice
- Steinhäeger
- Strong African Spirits
- Super Premium Chinese Spirits
- Sura Khao
- Tequila Flavoured Spirits
- Travarica
- Tsipouro
- Upper Mid-Range Chinese Spirits
- Vieux
- Viina
- Vodka Type Distilled Spirits
- Other Distilled Beverages
Spirits
This is the aggregation of whisk(e)y, brandy and Cognac, white spirits, rum, tequila, liqueurs and other spirits.
See all of our definitions
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This report originates from Passport, our Spirits research and analysis database.
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