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Competitive Landscape
Alexandrion Sabre Distilleries 1789 and Prodal 94 Maintain the Lead Amid Rising Premiumisation and Shifting Consumer Preferences
The competitive environment for spirits in 2025 reflects a pronounced shift from a previously concentrated structure to a significantly more fragmented one. Prodal 94 srl, which held the leading position from 2020 to 2023, experienced a decline in 2025, sitting at 15%.
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Overview:
Understand the latest market trends and future growth opportunities for the Spirits industry in Romania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Spirits industry in Romania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
The Spirits in Romania report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Spirits in Romania?
- Where is consumer demand for Spirits focussed?
- Which is being consumed more; beer, wine or spirits?
- Where is demand growing? Stagnating?
- How is the operating environment for alcoholic drinks changing?
- Which are the leading brands in Romania?
- How are products distributed in Romania?
- What are the key trends in new product development?
- Do consumers want value for money or added value?
- How will macroeconomic context and shifting cultural values shape future growth?
- How will COVID-19 and recession impact the alcoholic drinks industry?
- Where is future growth expected to be most dynamic?
Spirits in Romania - Category analysis
Key Data Insights
Spirits Summary
Chart 1 Key Industry Trends for Spirits
Spirits See a Marginal Volume Decline Amid Strong Value Growth Driven by Inflation, Tax Rises and Premiumisation Trends
Other Spirits and White Spirits Remain Dominant Amid Shifting Preferences
Chart 2 Alexandrion 9 Stars Brings a New Perspective in Brandy through an Original Approach
Nolo Launches Respond to the Demand From Health-Focused Urban Drinkers
Chart 3 Lyer's Spiced Cane Spirit Offers a Non Alcoholic Rum Alternative
Chart 4 Volume Sales 2020-2030
Chart 5 Volume Sales by Category 2025
Gradual Return to Volume Growth Is Set to Be Driven by Premiumisation and Cocktail Culture
Homemade Production and Rising Excise Are Set to Reshape Competition
Chart 6 Forecast Volume Sales 2020-2030
Chart 7 Forecast Volume Sales by Category 2025-2030
Alexandrion Sabre Distilleries 1789 and Prodal 94 Maintain the Lead Amid Rising Premiumisation and Shifting Consumer Preferences
Chart 8 Company Shares 2025
Chart 9 Brand Shares 2025
Small Local Grocers Defend Share as Modern Retail Expands
Specialist Retail E-Commerce Shops Attract Urban Premium Spirits Buyers
Chart 10 Economic Context for Spirits
Chart 11 Real Gdp Growth 2020-2030
Chart 12 Inflation 2020-2030
Chart 13 Consumer Context for Spirits
Chart 14 Population 2020-2030
Chart 15 Population by Generation 2025
Alcoholic Drinks in Romania - Industry Overview
2025 Developments
Key Data Insights
Chart 16 Key Industry Trends for Alcoholic Drinks
Alcoholic Drinks Decline in Volume but Grow in Value Amid Inflation, Tax Rises and Accelerating Premiumisation Trends
Non Alcoholic Beer Moves into the Mainstream as the Moderation Trend Rises
Chart 17 Zarea Free 0,0% Is a Low-Calorie and Vegan-Friendly Non-Alcoholic Wine
Premiumisation Drives Market Polarization as Consumers Seek Quality and Authentic Drinking Experiences
Chart 18 Alexandrion 9 Stars Brings a New Perspective in Brandy through an Original Approach
Chart 19 Volume Sales 2020-2030
Chart 20 Volume Sales by Category 2025
Chart 21 Analyst Insight for Alcoholic Drinks
Alcoholic Drinks Face a Slow Recovery as High Prices Constrain Growth Despite Improving Economic Conditions
Rtds Set to Lead Growth as Retail Expansion Supports the Shift Towards Branded Alcoholic Drinks
Market Formalisation Will Gradually Shift Consumers Towards Branded Alcoholic Drinks
Chart 22 Forecast Volume Sales 2020-2030
Chart 23 Forecast Volume Sales by Category 2025-2030
Ursus Breweries Consolidates Its Lead as Beer Giants Outpace Rivals
Chart 24 Company Shares 2025
Chart 25 Brand Shares 2025
Small Local Grocers Defend Its Lead as Discounters Expand Reach
Specialist Online Stores Boost Premium Sales through Rapid Delivery Partnerships
Legislation
Legal Purchasing Age and Legal Drinking Age
Drink Driving
Advertising
Smoking Ban
Opening Hours
On-Trade Establishments
Contraband/Parallel Trade
Duty Free
Cross-Border/Private Imports
Taxation and Duty Levies
Chart 26 Economic Context for Alcoholic Drinks
Chart 27 Real Gdp Growth 2020-2030
Chart 28 Inflation 2020-2030
Chart 29 Consumer Context for Alcoholic Drinks
Chart 30 Population 2020-2030
Chart 31 Population by Generation 2025
Country Reports Disclaimer
The following categories and subcategories are included:
Spirits
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- Brandy
- Cognac
-
- Bitters
- Cream-based Liqueurs
- Other Liqueurs
- Non Alcoholic Spirits
-
-
- Prestige Dark Rum
- Ultra Premium Dark Rum
- Super Premium Dark Rum
- Premium Dark Rum
- Standard Dark Rum
- Economy Dark Rum
-
- Prestige White Rum
- Ultra Premium White Rum
- Super Premium White Rum
- Premium White Rum
- Standard White Rum
- Economy White Rum
-
- Tequila (and Mezcal)
-
- Bourbon/Other US Whiskey
- Canadian Whisky
- Irish Whiskey
- Japanese Whisky
-
-
- Blended Malt Scotch Whisky
-
- Prestige Other Blended Scotch Whisky
- Ultra Premium Other Blended Scotch Whisky
- Super Premium Other Blended Scotch Whisky
- Premium Other Blended Scotch Whisky
- Standard Other Blended Scotch Whisky
- Economy Other Blended Scotch Whisky
- Single Grain Scotch Whisky
- Single Malt Scotch Whisky
-
- Other Whiskies
-
-
-
- Prestige English Gin
- Ultra Premium English Gin
- Super Premium English Gin
- Premium English Gin
- Standard English Gin
- Economy English Gin
- Dutch Gin
-
-
- Prestige Vodka
- Ultra Premium Vodka
- Super Premium Vodka
- Premium Vodka
- Standard Vodka
- Economy Vodka
-
-
- Absinthe
- Ad-Mix Brandy
- Ad-Mix Gin
- Ad-Mix Rum
- Ad-Mix Vodka
- Ad-Mix Whisky
- Aguardente/Aguardiente
- Aguardiente De Caña
- Akvavit/Aquavit
- Aniseed-Flavoured Spirits
- Borovicka
- Boukha
- Brandy Type Distilled Spirits
- Cachaça
- Calvados
- Cane
- Chacha
- Charanda
- Chinese Herbal Spirits
- Chinese Spirits
- Cut Brandy
- Destilados De Agave
- Distilled Fruit Spirits
- Domestic Brandy
- Domestic Rum
- Doppelkorn
- Economy Chinese Spirits
- Flavoured Spirits
- Flavoured Vodka-based Drinks
- Fynbos gin/Local Gin
- Gin-flavoured spirits
- Goldbrand/Goldkrone
- Grappa
- Grappamiel
- Guaro
- Kirsch
- Komovica
- Korn
- Lambanog
- Limoncello
- Local White Spirits
- Lower Mid-Range Chinese Spirits
- Lozovaca
- Maesilju
- Mahia Rabi Amrane
- Mead
- Mixed Spirits
- Nalivka/Nalewka
- Nastoyka
- National Specialities
- Obstbrände
- Ouzo
- Pacharán
- Palinca/Pálinka
- Pear and Apple Distillates
- Pisco
- Premium Chinese Spirits
- Prune
- Punsch
- Rachiu/Rakija
- Rum-Flavoured Spirits
- Samane
- Sambuca
- Samsu
- Schnapps
- Shochu/Soju
- Singani
- Sljivovica/Slivovice
- Steinhäeger
- Strong African Spirits
- Super Premium Chinese Spirits
- Sura Khao
- Tequila Flavoured Spirits
- Travarica
- Tsipouro
- Upper Mid-Range Chinese Spirits
- Vieux
- Viina
- Vodka Type Distilled Spirits
- Other Distilled Beverages
Spirits
This is the aggregation of whisk(e)y, brandy and Cognac, white spirits, rum, tequila, liqueurs and other spirits.
See all of our definitions
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This report originates from Passport, our Spirits research and analysis database.
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