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Competitive Landscape
Stumbras Ab Consolidates Lead as Rivals Lose Share
Spirits in Lithuania remained highly concentrated, with Stumbras AB holding 35% and Vilniaus Degtine AB at 18% of volume share in 2025. Together, these two companies account for more than half of all spirits sold through retail channels, underlining the dominance of local manufacturers.
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Overview:
Understand the latest market trends and future growth opportunities for the Spirits industry in Lithuania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Spirits industry in Lithuania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
The Spirits in Lithuania report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Spirits in Lithuania?
- Where is consumer demand for Spirits focussed?
- Which is being consumed more; beer, wine or spirits?
- Where is demand growing? Stagnating?
- How is the operating environment for alcoholic drinks changing?
- Which are the leading brands in Lithuania?
- How are products distributed in Lithuania?
- What are the key trends in new product development?
- Do consumers want value for money or added value?
- How will macroeconomic context and shifting cultural values shape future growth?
- How will COVID-19 and recession impact the alcoholic drinks industry?
- Where is future growth expected to be most dynamic?
Spirits in Lithuania - Category analysis
Key Data Insights
Spirits Summary
Rising Prices and a Shift to Quality over Quantity Led to Volume Decline
Chart 1 Spirits Adapt to Cocktail Mixing Trend
White Spirits Lose Ground as Brandy and Vodka Consumption Falls
Martini and Captain Morgan Expand Non Alcoholic Choices to Attract New Drinkers
Chart 2 Niche Spirits Grow in Variety
Chart 3 Volume Sales 2020-2030
Chart 4 Volume Sales by Category 2025
Consumers Shift to Lighter Options as Vodka and Brandy Lose Ground
Non Alcoholic Launches Attract Young Adult Drinkers and Drive Growth
Chart 5 Forecast Volume Sales 2020-2030
Chart 6 Forecast Volume Sales by Category 2025-2030
Stumbras Ab Consolidates Lead as Rivals Lose Share
Chart 7 Company Shares 2025
Chart 8 Brand Shares 2025
Maxima and Rimi Drive Bulk Purchases with Wide Assortments
Vyno Meka and Vyno Klubas Expand Online Reach through Partnerships
Chart 9 Economic Context for Spirits
Chart 10 Real Gdp Growth 2020-2030
Chart 11 Inflation 2020-2030
Chart 12 Consumer Context for Spirits
Chart 13 Population 2020-2030
Chart 14 Population by Generation 2025
Alcoholic Drinks in Lithuania - Industry Overview
2025 Developments
Key Data Insights
Volume Contracts Amid Structural Shifts and Unseasonal Summer Weather
Premium Beer Endures While Lower-Priced Options Lose Ground
Chart 15 Market Adapts to Premium and Mixing Trends
Rum Innovation Captures Consumers as Gin Fatigue Sets in
Chart 16 Volume Sales 2020-2030
Chart 17 Volume Sales by Category 2025
Consumers Shift to Premium Beer as Volume Decline Continues
Premiumisation and Lighter Options Reshape Consumer Preferences
Chart 18 Forecast Volume Sales 2020-2030
Chart 19 Forecast Volume Sales by Category 2025-2030
Svyturys Utenos Alus Uab and Volfas Engelman Ab Defend Leadership as Genys Expands through Acquisition
Chart 20 Company Shares 2025
Chart 21 Brand Shares 2025
Maxima and Rimi Drive Bulk Purchases of Alcoholic Drinks
Cold Summer and Vat Changes Challenge Horeca as Discounters Gain
Vyno Meka and Vyno Klubas Fuel Online Growth with Specialist Appeal
Legislation
Legal Purchasing Age and Legal Drinking Age
Drink Driving
Advertising
Smoking Ban
Opening Hours
On-Trade Establishments
Taxation and Duty Levies
Contraband/Parallel Trade
Duty Free
Cross-Border/Private Imports
Chart 22 Economic Context for Alcoholic Drinks
Chart 23 Real Gdp Growth 2020-2030
Chart 24 Inflation 2020-2030
Chart 25 Consumer Context for Alcoholic Drinks
Chart 26 Population 2020-2030
Chart 27 Population by Generation 2025
Country Reports Disclaimer
The following categories and subcategories are included:
Spirits
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- Brandy
- Cognac
-
- Bitters
- Cream-based Liqueurs
- Other Liqueurs
- Non Alcoholic Spirits
-
-
- Prestige Dark Rum
- Ultra Premium Dark Rum
- Super Premium Dark Rum
- Premium Dark Rum
- Standard Dark Rum
- Economy Dark Rum
-
- Prestige White Rum
- Ultra Premium White Rum
- Super Premium White Rum
- Premium White Rum
- Standard White Rum
- Economy White Rum
-
- Tequila (and Mezcal)
-
- Bourbon/Other US Whiskey
- Canadian Whisky
- Irish Whiskey
- Japanese Whisky
-
-
- Blended Malt Scotch Whisky
-
- Prestige Other Blended Scotch Whisky
- Ultra Premium Other Blended Scotch Whisky
- Super Premium Other Blended Scotch Whisky
- Premium Other Blended Scotch Whisky
- Standard Other Blended Scotch Whisky
- Economy Other Blended Scotch Whisky
- Single Grain Scotch Whisky
- Single Malt Scotch Whisky
-
- Other Whiskies
-
-
-
- Prestige English Gin
- Ultra Premium English Gin
- Super Premium English Gin
- Premium English Gin
- Standard English Gin
- Economy English Gin
- Dutch Gin
-
-
- Prestige Vodka
- Ultra Premium Vodka
- Super Premium Vodka
- Premium Vodka
- Standard Vodka
- Economy Vodka
-
-
- Absinthe
- Ad-Mix Brandy
- Ad-Mix Gin
- Ad-Mix Rum
- Ad-Mix Vodka
- Ad-Mix Whisky
- Aguardente/Aguardiente
- Aguardiente De Caña
- Akvavit/Aquavit
- Aniseed-Flavoured Spirits
- Borovicka
- Boukha
- Brandy Type Distilled Spirits
- Cachaça
- Calvados
- Cane
- Chacha
- Charanda
- Chinese Herbal Spirits
- Chinese Spirits
- Cut Brandy
- Destilados De Agave
- Distilled Fruit Spirits
- Domestic Brandy
- Domestic Rum
- Doppelkorn
- Economy Chinese Spirits
- Flavoured Spirits
- Flavoured Vodka-based Drinks
- Fynbos gin/Local Gin
- Gin-flavoured spirits
- Goldbrand/Goldkrone
- Grappa
- Grappamiel
- Guaro
- Kirsch
- Komovica
- Korn
- Lambanog
- Limoncello
- Local White Spirits
- Lower Mid-Range Chinese Spirits
- Lozovaca
- Maesilju
- Mahia Rabi Amrane
- Mead
- Mixed Spirits
- Nalivka/Nalewka
- Nastoyka
- National Specialities
- Obstbrände
- Ouzo
- Pacharán
- Palinca/Pálinka
- Pear and Apple Distillates
- Pisco
- Premium Chinese Spirits
- Prune
- Punsch
- Rachiu/Rakija
- Rum-Flavoured Spirits
- Samane
- Sambuca
- Samsu
- Schnapps
- Shochu/Soju
- Singani
- Sljivovica/Slivovice
- Steinhäeger
- Strong African Spirits
- Super Premium Chinese Spirits
- Sura Khao
- Tequila Flavoured Spirits
- Travarica
- Tsipouro
- Upper Mid-Range Chinese Spirits
- Vieux
- Viina
- Vodka Type Distilled Spirits
- Other Distilled Beverages
Spirits
This is the aggregation of whisk(e)y, brandy and Cognac, white spirits, rum, tequila, liqueurs and other spirits.
See all of our definitions
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This report originates from Passport, our Spirits research and analysis database.
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