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Competitive Landscape
Cedc International Strengthens Its Lead as New Launches Reshape Competition
Spirits in Poland remain highly concentrated in 2025, with the top two companies holding a dominant volume share. CEDC International Sp Zoo leads with 41%, followed by Stock Polska Sp zoo at 26%.
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Overview:
Understand the latest market trends and future growth opportunities for the Spirits industry in Poland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Spirits industry in Poland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
The Spirits in Poland report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Spirits in Poland?
- Where is consumer demand for Spirits focussed?
- Which is being consumed more; beer, wine or spirits?
- Where is demand growing? Stagnating?
- How is the operating environment for alcoholic drinks changing?
- Which are the leading brands in Poland?
- How are products distributed in Poland?
- What are the key trends in new product development?
- Do consumers want value for money or added value?
- How will macroeconomic context and shifting cultural values shape future growth?
- How will COVID-19 and recession impact the alcoholic drinks industry?
- Where is future growth expected to be most dynamic?
Spirits in Poland - Category analysis
Key Data Insights
Spirits Summary
Chart 1 Key Industry Trends for Spirits
Chart 2 Jack Daniel’S Launches Tennessee Blackberry, Emphasising Its Focus on Flavour Experimentation
Value Growth Driven by Flavour Innovation Amid Shifting Preferences
Chart 3 Vodka Brands in Poland Increasingly Rely on Heritage-Led Positioning
Zubrówka and Jack Daniel’S Reshape Perceptions with Softer Cues and Bold Flavours
Non Alcoholic Spirits Outpace All Others as Wellness Gains Traction
Chart 4 Volume Sales 2020-2030
Chart 5 Volume Sales by Category 2025
Younger Drinkers Drive Demand for Lighter and Alcohol-Free Options
Brands Invest in Storytelling and Flavour to Maintain Consumer Connection
Chart 6 Forecast Volume Sales 2020-2030
Chart 7 Forecast Volume Sales by Category 2025-2030
Chart 8 Analyst Insight for Spirits
Cedc International Strengthens Its Lead as New Launches Reshape Competition
Chart 9 Company Shares 2025
Chart 10 Brand Shares 2025
Discounters Capture Evening Demand as Supermarkets Lose Share
E-Commerce Remains Limited as Offline Channels Set the Pace
Chart 11 Economic Context for Spirits
Chart 12 Real GDP Growth 2020-2030
Chart 13 Inflation 2020-2030
Chart 14 Consumer Context for Spirits
Chart 15 Population 2020-2030
Chart 16 Population by Generation 2025
Alcoholic Drinks in Poland - Industry Overview
2025 Developments
Key Data Insights
Chart 17 Key Industry Trends for Alcoholic Drinks
Rtds Offer Growth Opportunities Amid Structural Challenges
Chart 18 Nolo Ciders Support Moderated and Flexible Drinking Occasions in Poland
Nolo Extensions Expand into Wine to Address Wellness Priorities and Flexible Drinking Occasions
Chart 19 Jack Daniel’S Extends Flavour Experimentation through Rtd and Core Whiskey Ranges
Rtds Achieve Double-Digit Growth Supported by Flavour Experimentation
Chart 20 Volume Sales 2020-2030
Chart 21 Volume Sales by Category 2025
Younger Adults Boost Rtds as Beer Declines Further
Producers Invest in Experience-Led Premiumisation to Drive Value
Health-Driven Moderation Reshapes Product Innovation and Portfolio Strategy
Chart 22 Forecast Volume Sales 2020-2030
Chart 23 Forecast Volume Sales by Category 2025-2030
Chart 24 Analyst Insight for Alcoholic Drinks
Kompania Piwowarska Retains Lead as Beer Declines and Rivals Adapt
Chart 25 Company Shares 2025
Chart 26 Brand Shares 2025
Convenience Stores Extend Lead as Discounters Gain Traction on Price
Retail E-Commerce Stalls as Offline Channels Hold Dominance
Legislation
Legal Purchasing Age and Legal Drinking Age
Drink Driving
Advertising
Smoking Ban
Opening Hours
On-Trade Establishments
Taxation and Duty Levies
Contraband/Parallel Trade
Duty Free
Cross-Border/Private Imports
Chart 27 Economic Context for Alcoholic Drinks
Chart 28 Real GDP Growth 2020-2030
Chart 29 Inflation 2020-2030
Chart 30 Consumer Context for Alcoholic Drinks
Chart 31 Population 2020-2030
Chart 32 Population by Generation 2025
Country Reports Disclaimer
The following categories and subcategories are included:
Spirits
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- Brandy
- Cognac
-
- Bitters
- Cream-based Liqueurs
- Other Liqueurs
- Non Alcoholic Spirits
-
-
- Prestige Dark Rum
- Ultra Premium Dark Rum
- Super Premium Dark Rum
- Premium Dark Rum
- Standard Dark Rum
- Economy Dark Rum
-
- Prestige White Rum
- Ultra Premium White Rum
- Super Premium White Rum
- Premium White Rum
- Standard White Rum
- Economy White Rum
-
- Tequila (and Mezcal)
-
- Bourbon/Other US Whiskey
- Canadian Whisky
- Irish Whiskey
- Japanese Whisky
-
-
- Blended Malt Scotch Whisky
-
- Prestige Other Blended Scotch Whisky
- Ultra Premium Other Blended Scotch Whisky
- Super Premium Other Blended Scotch Whisky
- Premium Other Blended Scotch Whisky
- Standard Other Blended Scotch Whisky
- Economy Other Blended Scotch Whisky
- Single Grain Scotch Whisky
- Single Malt Scotch Whisky
-
- Other Whiskies
-
-
-
- Prestige English Gin
- Ultra Premium English Gin
- Super Premium English Gin
- Premium English Gin
- Standard English Gin
- Economy English Gin
- Dutch Gin
-
-
- Prestige Vodka
- Ultra Premium Vodka
- Super Premium Vodka
- Premium Vodka
- Standard Vodka
- Economy Vodka
-
-
- Absinthe
- Ad-Mix Brandy
- Ad-Mix Gin
- Ad-Mix Rum
- Ad-Mix Vodka
- Ad-Mix Whisky
- Aguardente/Aguardiente
- Aguardiente De Caña
- Akvavit/Aquavit
- Aniseed-Flavoured Spirits
- Borovicka
- Boukha
- Brandy Type Distilled Spirits
- Cachaça
- Calvados
- Cane
- Chacha
- Charanda
- Chinese Herbal Spirits
- Chinese Spirits
- Cut Brandy
- Destilados De Agave
- Distilled Fruit Spirits
- Domestic Brandy
- Domestic Rum
- Doppelkorn
- Economy Chinese Spirits
- Flavoured Spirits
- Flavoured Vodka-based Drinks
- Fynbos gin/Local Gin
- Gin-flavoured spirits
- Goldbrand/Goldkrone
- Grappa
- Grappamiel
- Guaro
- Kirsch
- Komovica
- Korn
- Lambanog
- Limoncello
- Local White Spirits
- Lower Mid-Range Chinese Spirits
- Lozovaca
- Maesilju
- Mahia Rabi Amrane
- Mead
- Mixed Spirits
- Nalivka/Nalewka
- Nastoyka
- National Specialities
- Obstbrände
- Ouzo
- Pacharán
- Palinca/Pálinka
- Pear and Apple Distillates
- Pisco
- Premium Chinese Spirits
- Prune
- Punsch
- Rachiu/Rakija
- Rum-Flavoured Spirits
- Samane
- Sambuca
- Samsu
- Schnapps
- Shochu/Soju
- Singani
- Sljivovica/Slivovice
- Steinhäeger
- Strong African Spirits
- Super Premium Chinese Spirits
- Sura Khao
- Tequila Flavoured Spirits
- Travarica
- Tsipouro
- Upper Mid-Range Chinese Spirits
- Vieux
- Viina
- Vodka Type Distilled Spirits
- Other Distilled Beverages
Spirits
This is the aggregation of whisk(e)y, brandy and Cognac, white spirits, rum, tequila, liqueurs and other spirits.
See all of our definitions
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This report originates from Passport, our Spirits research and analysis database.
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