Competitive Landscape
Haribo and Rowntree’S Reinforce Leadership as Competitive Positions Remain Stable
Sugar confectionery in Ireland remains moderately concentrated in 2026, with Mondelez Ireland Production retaining the leading position at 25% of value sales, followed by Haribo GmbH & Co KG at 20% and Nestlé Ireland at 13%. While the competitive landscape remains dominated by large international players, concentration has eased slightly over the review period.
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Overview:
Understand the latest market trends and future growth opportunities for the Sugar Confectionery industry in Ireland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Sugar Confectionery industry in Ireland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sugar Confectionery in Ireland report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sugar Confectionery in Ireland?
- Which are the leading brands in Sugar Confectionery in Ireland?
- How are products distributed in Sugar Confectionery in Ireland?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Sugar Confectionery?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Ireland?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Sugar Confectionery in Ireland - Category analysis
Key Data Insights
Sugar Confectionery Summary
Steady Consumer Demand and Rising Incomes Support Continued Growth
Sour Flavours and Modernised Classics Stimulate Demand
Established Brands Expected to Sustain Growth through Measured Product Refreshes
Gummies and Jellies Set to Advance through Sensory and Format Innovation
Haribo and Rowntree’S Reinforce Leadership as Competitive Positions Remain Stable
Convenience Retailers Strengthen Leadership While Supermarkets Remain a Key Destination
E-Commerce Expands through Multipacks and Planned Purchasing
Snacks in Ireland - Industry Overview
2026 Developments
Key Data Insights
Steady Consumer Demand Supports Continued Growth in Snacks
Flavour Experimentation Refreshes Established Brands
More Substantial Products Broaden Consumption Occasions
Flavour-Led Innovation Expected to Support Long-Term Value Growth
Confectionery Set to Strengthen Its Position through Premium Taste Experiences
Filling and Convenient Formats to Capture Meal Replacement Occasions
Cadbury and Tayto Reinforce Their Lead as Innovation Sustains Loyalty
Supermarkets Retain Leadership as Channel Shares Remain Broadly Stable
Value-Conscious Consumers Replace Foodservice Occasions with Retail Purchases
Consumer Behaviour Shifts Underpin a New Innovation Agenda
Recent Launches Reflect the Strategic Repositioning of Familiar Formats
Incremental Innovation Strengthens Competitive Positioning and Supports Value
Country Reports Disclaimer
The following categories and subcategories are included:
Sugar Confectionery
- Boiled Sweets
- Chewy Candies
- Gummies and Jellies
- Liquorice
- Lollipops
- Medicated Confectionery
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- Power Mints
- Standard Mints
- Toffees, Caramels and Nougat
- Other Sugar Confectionery
Sugar Confectionery
This is the aggregation of mints, boiled sweets, pastilles, gummies, jellies and chews, toffees, caramels, and nougat, medicated confectionery, lollipops, liquorice and other sugar confectionery.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sugar Confectionery research and analysis database.
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