Competitive Landscape
Roshen Builds Loyalty with Accessible Quality and Wide Choice
Sugar confectionery in Georgia remains fragmented in 2026, with Roshen Kondyterska Korporatsia leading value sales at 16%, followed by Barambo Ltd at 11%. No other manufacturer exceeds a 6% share, with Chupa Chups (Grupo) SA, Slavyanka Torg OOO, KDV Group OOO and Nestlé SA each holding between 4% and 6%.
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Overview:
Understand the latest market trends and future growth opportunities for the Sugar Confectionery industry in Georgia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Sugar Confectionery industry in Georgia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sugar Confectionery in Georgia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sugar Confectionery in Georgia?
- Which are the leading brands in Sugar Confectionery in Georgia?
- How are products distributed in Sugar Confectionery in Georgia?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Sugar Confectionery?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Georgia?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Sugar Confectionery in Georgia - Category analysis
Key Data Insights
Sugar Confectionery Summary
Traditional Treats Remain Resilient as Consumers Moderate Spending
Flavour Innovation Drives Consumer Engagement
Manufacturers Expected to Target Affordability through Smaller Pack Formats
Retail Promotions and Retailer Influence Projected to Shape Future Growth
Roshen Builds Loyalty with Accessible Quality and Wide Choice
Supermarkets Lead Retail Distribution While Convenience Stores Gain Ground
Snacks in Georgia - Industry Overview
2026 Developments
Key Data Insights
Affordability Pressures Reshape Purchasing Behaviour While Global Brands Sustain Demand
Local Producers Drive Ice Cream Growth through Efficient Supply Chains and Single-Portion Formats
Youth-Focused Flavour Innovation Drives Product Differentiation
Affordability and Promotional Engagement to Sustain Long-Term Growth
Confectionery Projected to Lead Sales While Ice Cream Gains Momentum
Health-Focused Innovation Expected to Strengthen Competitive Differentiation
Mondelez Sustains Its Lead through Innovation, Promotions and Broad Distribution
Convenience Retailers Strengthen Their Position through Accessibility and Outlet Expansion
E-Commerce Leverages Delivery Platforms to Accelerate Online Snack Sales
Country Reports Disclaimer
The following categories and subcategories are included:
Sugar Confectionery
- Boiled Sweets
- Chewy Candies
- Gummies and Jellies
- Liquorice
- Lollipops
- Medicated Confectionery
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- Power Mints
- Standard Mints
- Toffees, Caramels and Nougat
- Other Sugar Confectionery
Sugar Confectionery
This is the aggregation of mints, boiled sweets, pastilles, gummies, jellies and chews, toffees, caramels, and nougat, medicated confectionery, lollipops, liquorice and other sugar confectionery.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sugar Confectionery research and analysis database.
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