Competitive Landscape
Leading Players Leverage Mass Brands and Affordable Quality to Maintain Dominance
Ice cream in Tunisia remains highly concentrated, with Générale Industrielle de Produits Alimentaires (GIPA) SA expected to command a substantial 78% value share in 2026. This level of concentration has seen only a slight decrease over the past five years, as GIPA’s share declines from 90% in 2021 but continues to far outpace all other players.
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Overview:
Understand the latest market trends and future growth opportunities for the Ice Cream industry in Tunisia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Ice Cream industry in Tunisia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Ice Cream in Tunisia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Ice Cream in Tunisia?
- Which are the leading brands in Ice Cream in Tunisia?
- How are products distributed in Ice Cream in Tunisia?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Ice Cream?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Tunisia?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Ice Cream in Tunisia - Category analysis
Key Data Insights
Ice Cream Summary
Brands Drive Affordable Indulgence to Capture Middle-Income Demand
Brands Capture Attention with Indulgent Launches for Winter and Special Occasions
Ola, Selja and Eskimo to Extend Reach with Single-Portion Innovation
Paradice and Cerise to Attract New Shoppers with Premium Artisanal Offerings
Leading Players Leverage Mass Brands and Affordable Quality to Maintain Dominance
Small Local Grocers Sustain Lead as Discounters Accelerate Share Gains
Snacks in Tunisia - Industry Overview
2026 Developments
Key Data Insights
Domestic Brands Innovate on Value to Retain Price-Conscious Shoppers
Innovative Flavour Launches Drive Growth in Savoury Snacks and Ice Cream
Bulk Formats and Flexible Purchasing Redefine Snack Accessibility
Domestic Players to Expand Value Ranges as Affordability Shapes Demand
Sweet Biscuits and Ice Cream to Retain Scale as Value Shifts Drive Growth
Health-Focused Claims and Local Innovation to Broaden Shopper Choices
Saida Group Leverages Established Brands and Distribution for Continued Leadership
Traditional Grocers Retain Leadership as Shoppers Seek Affordability
Delivery Partnerships and Digital Platforms Fuel Online Sales Growth
Country Reports Disclaimer
The following categories and subcategories are included:
Ice Cream
- Frozen Yoghurt
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- Single Portion Dairy Ice Cream
- Single Portion Water Ice Cream
- Plant-based Ice Cream
- Unpackaged Ice Cream
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- Bulk Dairy Ice Cream
- Ice Cream Desserts
- Multi-Pack Dairy Ice Cream
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- Bulk Water Ice Cream
- Multi-Pack Water Ice Cream
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Ice Cream
Ice cream is the aggregation of frozen yoghurt, impulse ice cream, plant-based ice cream, unpackaged ice cream and take-home ice cream. Frozen desserts is included in Passport’s Staple Foods research. Please note that soft serve ice cream from ice cream dispensing machines sold at foodservice outlets (e.g. fast food or ice cream parlours) is entirely excluded.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Ice Cream research and analysis database.
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