Competitive Landscape
Ul Ice Cream Comercial Lda Strengthens Leadership after Brand Transition
Ice cream in Portugal is highly concentrated, with UL Ice Cream Comercial Lda expected to hold a dominant 67% value share in 2026, while the second largest company, Sonae Modelo Continente Hipermercados SA, accounting for just 7%. Over the period from 2021 to 2026, the level of concentration has remained stable.
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Overview:
Understand the latest market trends and future growth opportunities for the Ice Cream industry in Portugal with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Ice Cream industry in Portugal, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Ice Cream in Portugal report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Ice Cream in Portugal?
- Which are the leading brands in Ice Cream in Portugal?
- How are products distributed in Ice Cream in Portugal?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Ice Cream?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Portugal?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Ice Cream in Portugal - Category analysis
Key Data Insights
Ice Cream Summary
Domestic Consumption and Expanding Snacking Occasions Boost Consumer Engagement
Impulse Ice Cream Gains Share as Snacking Drives Convenience Formats
Magnum Harnesses Flavour Trends to Premiumise Indulgence and Inspire Rivals
Manufacturers to Expand Snack Occasions to Drive Year-Round Growth
Ai-Powered Flavour Launches and Social Media to Boost Innovation
Ul Ice Cream Comercial Lda Strengthens Leadership after Brand Transition
Supermarkets Attract Shoppers with Price Promotions and Variety
Snacks in Portugal - Industry Overview
2026 Developments
Key Data Insights
Brands Shape Value through Innovation and Data-Driven Engagement
Magnum Captures Premium Indulgence as Pistachio Trend Lifts Ice Cream Sales
Private Label Expansion Drives Competitive Pricing and Format Innovation
Retailers to Leverage Data to Intensify Competition with Branded Snacks
Premium Innovation to Drive Ice Cream, Chocolate and Savoury Snacks Ahead
Top Players Sustain Leadership as Ice Cream Transitions Boost Competition
Supermarkets Drive Sales with Broad Portfolios and Promotions
Mercadona Gains Share as E-Commerce and Discounters Accelerate Growth
Country Reports Disclaimer
The following categories and subcategories are included:
Ice Cream
- Frozen Yoghurt
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- Single Portion Dairy Ice Cream
- Single Portion Water Ice Cream
- Plant-based Ice Cream
- Unpackaged Ice Cream
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- Bulk Dairy Ice Cream
- Ice Cream Desserts
- Multi-Pack Dairy Ice Cream
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- Bulk Water Ice Cream
- Multi-Pack Water Ice Cream
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Ice Cream
Ice cream is the aggregation of frozen yoghurt, impulse ice cream, plant-based ice cream, unpackaged ice cream and take-home ice cream. Frozen desserts is included in Passport’s Staple Foods research. Please note that soft serve ice cream from ice cream dispensing machines sold at foodservice outlets (e.g. fast food or ice cream parlours) is entirely excluded.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Ice Cream research and analysis database.
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