Competitive Landscape
Chupa Chups Portugal Lda Invests in Innovation to Sustain Leadership
Gum in Portugal is highly concentrated, with Chupa Chups Portugal Lda expected to maintain a dominant position and hold a 57% share in 2026. Over the period from 2021 to 2026, the concentration of the category has increased, with the leading company’s share steadily rising, while the shares of other players such as Mars Portugal Inc and Sonae Modelo Continente Hipermercados SA remain comparatively low at 4% and 3% respectively.
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Overview:
Understand the latest market trends and future growth opportunities for the Gum industry in Portugal with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Gum industry in Portugal, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Gum in Portugal report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Gum in Portugal?
- Which are the leading brands in Gum in Portugal?
- How are products distributed in Gum in Portugal?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Gum?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Portugal?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Gum in Portugal - Category analysis
Key Data Insights
Gum Summary
Chewing Gum Remains Leader, Aiding Value Growth Amid Volume Decline
Trident Vibes Reinvigorates Impulse Purchases and Raises Innovation Stakes
Value and Volume to Continue to Diverge as Innovation Offsets Declining Consumption
Sugar-Free Innovation and Digital Activation to Sustain Gum’S Value Growth
Chupa Chups Portugal Lda Invests in Innovation to Sustain Leadership
Supermarkets Maintain Lead with Convenience-Driven Purchases
Online Promotions and Accessibility Drive E-Commerce Expansion
Snacks in Portugal - Industry Overview
2026 Developments
Key Data Insights
Brands Shape Value through Innovation and Data-Driven Engagement
Magnum Captures Premium Indulgence as Pistachio Trend Lifts Ice Cream Sales
Private Label Expansion Drives Competitive Pricing and Format Innovation
Retailers to Leverage Data to Intensify Competition with Branded Snacks
Premium Innovation to Drive Ice Cream, Chocolate and Savoury Snacks Ahead
Top Players Sustain Leadership as Ice Cream Transitions Boost Competition
Supermarkets Drive Sales with Broad Portfolios and Promotions
Mercadona Gains Share as E-Commerce and Discounters Accelerate Growth
Country Reports Disclaimer
The following categories and subcategories are included:
Gum
- Bubble Gum
- Chewing Gum
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Gum research and analysis database.
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