Competitive Landscape
Mars Leverages Innovation and Distribution to Extend Leadership
Gum is highly concentrated in Georgia, with two companies, Cadbury Plc and Wrigley Jr Co, William, controlling the vast majority of retail value. In 2026, Cadbury holds a 55% share, while Wrigley accounts for 40%.
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Overview:
Understand the latest market trends and future growth opportunities for the Gum industry in Georgia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Gum industry in Georgia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Gum in Georgia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Gum in Georgia?
- Which are the leading brands in Gum in Georgia?
- How are products distributed in Gum in Georgia?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Gum?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Georgia?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Gum in Georgia - Category analysis
Key Data Insights
Gum Summary
Youth-Focused Flavour Innovation Supports Value Growth Amid Declining Demand
Chewing Gum Remains Dominant as Bubble Gum Loses Momentum
Higher Prices and Oral Hygiene Concerns Suppress Consumption
Changing Consumer Habits Expected to Limit Demand Despite Rising Spending Power
Chewing Gum Projected to Remain Dominant Despite Opportunities for Innovation
Mars Leverages Innovation and Distribution to Extend Leadership
Convenience Stores Drive Impulse Gum Sales among Youth
Snacks in Georgia - Industry Overview
2026 Developments
Key Data Insights
Affordability Pressures Reshape Purchasing Behaviour While Global Brands Sustain Demand
Local Producers Drive Ice Cream Growth through Efficient Supply Chains and Single-Portion Formats
Youth-Focused Flavour Innovation Drives Product Differentiation
Affordability and Promotional Engagement to Sustain Long-Term Growth
Confectionery Projected to Lead Sales While Ice Cream Gains Momentum
Health-Focused Innovation Expected to Strengthen Competitive Differentiation
Mondelez Sustains Its Lead through Innovation, Promotions and Broad Distribution
Convenience Retailers Strengthen Their Position through Accessibility and Outlet Expansion
E-Commerce Leverages Delivery Platforms to Accelerate Online Snack Sales
Country Reports Disclaimer
The following categories and subcategories are included:
Gum
- Bubble Gum
- Chewing Gum
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Gum research and analysis database.
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