Small local grocers in Indonesia outperformed broader regional trends in 2025, recording a 3% increase in value to reach IDR1,148 trillion in 2025. This performance highlights the channel’s resilience amid the rapid expansion of modern convenience retailers across the Asia Pacific region. The strength of this channel is driven by its deep integration with local communities, flexibility in pack sizes, and ability to serve hard-to-reach locations that larger retail formats often cannot access effi
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Overview:
Understand the latest market trends and future growth opportunities for the Small Local Grocers industry in Indonesia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Small Local Grocers industry in Indonesia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Small Local Grocers in Indonesia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Small Local Grocers in Indonesia?
- Which are the leading retailers in Small Local Grocers in Indonesia?
- How is the rise of e-commerce and the expansion of modern grocery retail impacting traditional retail?
- How has the impact of COVID-19 and national lockdown impacted consumer demand?
- Which formats have benefited the most from stockpiling and enforced home seclusion?
- How will the wider economic impact of COVID-19 shape the retail landscape in the future?
- Where is future growth expected to be most dynamic?
Small Local Grocers in Indonesia - Category analysis
Key Data Insights
Small Local Grocers Summary
The Resilience of Small Local Grocers during Modern Retail Expansion Is Largely Driven by Deep-Rooted Community Connections
Digital Payment Adoption Enables Small Local Grocers to Remain Competitive
Small Local Grocers Is Set to Deliver Modest Growth Supported by Digitalisation and Value-Focused Demand
Small Local Grocers Will Need to Balance Digitalisation and Competitive Pressure From Modern Retail Formats
Retail in Indonesia - Industry Overview
2025 Developments
Key Data Insights
Retail Records Moderate Growth as Structural Shifts and Evolving Retail Formats Reshape the Market
Small Local Grocers Leads Sales While Retail E-Commerce Drives Double-Digit Growth
Livestream Shopping and Social Commerce Reshape Retail through Real-Time Engagement and Digital-Driven Growth
Strong Growth Is Set to Be Driven by Rising Consumption, Macroeconomic Stability and the Rapid Expansion of Digital Retail Channels
Convenience Retailers and Variety Stores Will Drive Offline Growth as Retail E-Commerce Leads Channel Expansion
Experiential Retail Concepts Are Set to Integrate Lifestyle, Culture and Sustainability to Drive the Evolution of Physical Retail Spaces
A Gradual Consolidation Is Led by Sea Ltd and Tokopedia Pt as Cross-Channel Competition Intensifies
Informal Retail
Opening Hours for Physical Retail
Seasonality
Eid Al-Fitr/Lebaran
School holidays
Harbolnas (National Online Shopping Day)
Christmas
Country Reports Disclaimer
Small Local Grocers
Small local grocers are mostly independent retail outlets (with a selling space of under 400 square metres), kiosks, market stalls or street vendors, owned by families and/or run on an individual basis, and with a primary focus on selling food/beverages/tobacco and other groceries. Small local grocers also includes ethnic grocery stores that specialize in foreign brands and food types, health food stores, confectioners/newsagents/tobacconists (CTNs), food & drink souvenir stores, legally registered mobile shops that are run out of a truck, and regional specialty stores. Retail sales from farmers markets, farms, vineyards, or similar producers are also included in small local grocers. Outlets located within wet markets in Southeast Asia (often located in government-owned multi-story buildings) should be counted as separate outlets.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Small Local Grocers research and analysis database.
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