Rubab Abdoolla

Rubab Abdoolla

Consultant

Cape Town

English

Rubab researches beauty and fashion in sub-Saharan Africa. She works closely with a network of in country-analysts and trade contacts to ensure the accurate representation of data and analysis in this region. She also authors strategic content on beauty and fashion for additional regional insight.

Rubab has a keen interest in understanding the multicultural beauty market, and how inclusivity and diversity offer growth opportunities to businesses. Prior to her career at Euromonitor, Rubab worked in the finance industry for three years, where she focussed on North American and Middle Eastern markets.

Expertise

Related to Health and Beauty

Article

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Latin America’s Beauty Consumers Are Digital First, but Not Digital Only

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