Matthew Oster
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Matthew Oster

Head of Health, Beauty and Hygiene Insights

Chicago

English

Matt Oster is the Head of Health, Beauty and Hygiene Insights. He leads Euromonitor's global health, beauty and hygiene industry managers, drives editorial strategies, and builds and refines approaches to client engagement and partnerships.

Prior to his current role overseeing health and beauty, Matt managed Euromonitor's global syndicated research in consumer health from 2016-2024. He continues to advise clients in these industries about consumer trends, growth opportunities, and category performance. Matt Oster has worked with Euromonitor since 2011 and as Head of Consumer Health since 2016. Prior to this, he was Head of Institutional Channels, focusing on the B2B marketplace.

Expertise

Related to Health and Beauty

Article

Top Five Trends Shaping Beauty and Personal Care in 2026 and 2027

Global beauty and personal care growth is accelerating as consumers demand tangible value, science-backed efficacy and emotional resonance. Five trends define 2026: Longevity reframes beauty as healthspan; Clean Reimagined moves from "free from" to substantiated proof; Emotional Micro-indulgence turns affordability into joy; Scroll to Shop collapses discovery and purchase into AI-led moments; Asian Wave positions the region as beauty's new centre of ingredient innovation and price-value balance.

Health and Beauty Asia-Pacific
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Kayla Villena
Global Insight Manager: Beauty and Personal Care
Article

Reflections from World Perfumery Congress 2026

World Perfumery Congress 2026 took place in Monterey, California during 22-25 June, bringing together perfumers, fragrance houses, ingredient suppliers and brands across fine and functional fragrance. Key themes included AI's role in product development, premiumisation in personal care, consumer demand for fragrance communities, and packaging innovation.

Health and Beauty Ingredients
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Kayla Villena
Global Insight Manager: Beauty and Personal Care
Article

Latin America’s Beauty Consumers Are Digital First, but Not Digital Only

Latin America’s beauty and personal care e-commerce channel has expanded at a rapid pace, the fastest globally. While growth is beginning to moderate, one thing is clear: the strategic focus is evolving. Winning is no longer about simply building an online presence. Brands must aim for omnichannel presence, seamlessly integrating across every consumer touchpoint, from discovery to purchase, to remain relevant in an increasingly competitive landscape.

Health and Beauty Digital
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Carmen Silva
Senior Consultant

Events

Online Past event
4 December 2025 16:00 GMT

Inside 2026 Consumer Health Trends: Insights That Drive Innovation

Market Logic and Euromonitor join forces to explore the emerging health and wellness trends that will shape 2026 and beyond.

Consumer Health
Speakers: Matthew Oster, Nick Stene
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