Competitive Landscape
Department Stores Declines during the Rapid Expansion of Miniso and Oh!Some
General merchandise stores in Indonesia remains moderately concentrated but is showing clear signs of increasing fragmentation. Matahari Department Store Tbk PT continues to hold the largest share at 38%, a notable decline from 41% in 2020, highlighting sustained share erosion over the five-year period.
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Overview:
Understand the latest market trends and future growth opportunities for the General Merchandise Stores industry in Indonesia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the General Merchandise Stores industry in Indonesia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The General Merchandise Stores in Indonesia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of General Merchandise Stores in Indonesia?
- Which are the leading retailers in General Merchandise Stores in Indonesia?
- How is the rise of e-commerce and the expansion of modern grocery retail impacting traditional retail?
- How has the impact of COVID-19 and national lockdown impacted consumer demand?
- Which formats have benefited the most from stockpiling and enforced home seclusion?
- How will the wider economic impact of COVID-19 shape the retail landscape in the future?
- Where is future growth expected to be most dynamic?
General Merchandise Stores in Indonesia - Category analysis
Key Data Insights
General Merchandise Stores Summary
Variety Stores Drives Strong Value Growth as Experiential Retail Impacts Sales
Ai-Driven Transformation Reshapes Consumer Engagement in General Merchandise Stores
Variety Stores Is Expected to Attract Young Shoppers by Offering Curated and Themed Experiences
The Shift Towards Thematic, Experience-Led Retail Is Set to Redefine Competitiveness
Department Stores Declines during the Rapid Expansion of Miniso and Oh!Some
Retail in Indonesia - Industry Overview
2025 Developments
Key Data Insights
Retail Records Moderate Growth as Structural Shifts and Evolving Retail Formats Reshape the Market
Small Local Grocers Leads Sales While Retail E-Commerce Drives Double-Digit Growth
Livestream Shopping and Social Commerce Reshape Retail through Real-Time Engagement and Digital-Driven Growth
Strong Growth Is Set to Be Driven by Rising Consumption, Macroeconomic Stability and the Rapid Expansion of Digital Retail Channels
Convenience Retailers and Variety Stores Will Drive Offline Growth as Retail E-Commerce Leads Channel Expansion
Experiential Retail Concepts Are Set to Integrate Lifestyle, Culture and Sustainability to Drive the Evolution of Physical Retail Spaces
A Gradual Consolidation Is Led by Sea Ltd and Tokopedia Pt as Cross-Channel Competition Intensifies
Informal Retail
Opening Hours for Physical Retail
Seasonality
Eid Al-Fitr/Lebaran
School holidays
Harbolnas (National Online Shopping Day)
Christmas
Country Reports Disclaimer
The following categories and subcategories are included:
General Merchandise Stores
- Department Stores
- Variety Stores
General Merchandise Stores
The aggregation of department stores and variety stores.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our General Merchandise Stores research and analysis database.
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