Competitive Landscape
Vinamilk Capitalises on Innovation to Retain Lead as Competition Intensifies
Drinking milk products remains concentrated in 2026, with Vietnam Dairy Products JSC (Vinamilk) set to continue as the clear leader, holding a 38% value share. However, this share represents a decline from 46% in 2021, indicating a rise in competition.
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Overview:
Understand the latest market trends and future growth opportunities for the Drinking Milk Products industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Drinking Milk Products industry in Vietnam, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Drinking Milk Products in Vietnam report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Drinking Milk Products in Vietnam?
- Which are the leading brands in Drinking Milk Products in Vietnam?
- How are products distributed in Drinking Milk Products in Vietnam?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Drinking Milk Products?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Vietnam?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Drinking Milk Products in Vietnam - Category analysis
Key Data Insights
Drinking Milk Products Summary
Vinamilk Sets Benchmark with Measured Price Rise and Channel Expansion
Milk Maintains Leadership through National Nutrition Campaigns and Innovation
Functional Indulgence Reshapes Consumer Experiences
Product Innovation Needed to Defend Share against Plant-Based Rivals
Milk to Remain Dominant, While Flavoured Milk Drinks Will Accelerate through Innovation
Government Reforms and Health Trends to Reshape Business Strategies
Vinamilk Capitalises on Innovation to Retain Lead as Competition Intensifies
Modern Retail Formats Reshape Offline Distribution for Drinking Milk Products
Livestream-Driven Brands and Digital Caution Reshape Consumer Trust
Experiential Flavour Profiles and Adult-Oriented Positioning Dictate New Formulations
Novel Mocktail Ranges and Premium Ingredient Sourcing Lead Recent Launches
Strategic Premiumisation and Retail Expansion Protect Long-Term Profitability
Dairy Products and Alternatives in Vietnam - Industry Overview
2026 Developments
Key Data Insights
Tourism and Health Trends Drive Steady Growth in Vietnamese Dairy Products and Alternatives
Pricing Pressures From Import Dependency Reshape Competitive Strategies in Vietnamese Dairy
Everyday Wellness Transforms Dairy into a Daily Nutrition Platform in Vietnam
Rising Wellness Consciousness and Tourism to Sustain Future Growth in Vietnam
Urban Migration and Retail Modernisation Set to Accelerate Shift to Convenience and Premiumisation
Rising Incomes and Evolving Tastes to Spur Innovation in Premium and Functional Foods
Vinamilk Sustains Lead with Premium Launches and Targeted Campaigns
Modern Retail Expansion and Innovative Collaborations Reshape Dairy Distribution in Vietnam
Retail E-Commerce Accelerates Growth through Livestreaming and Mega Sales
Clean Label Reformulation and Bite-Sized Formats Dictate New Product Development
Premium Cheese Snacks and Experiential Retail Concepts Lead Recent Launches
Strategic Partnerships and Portfolio Diversification Secure Long-Term Competitive Advantage
Country Reports Disclaimer
The following categories and subcategories are included:
Drinking Milk Products
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- Dairy Only Flavoured Milk Drinks
- Flavoured Milk Drinks with Fruit Juice
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- Fat-free Fresh Milk
- Semi Skimmed Fresh Milk
- Full Fat Fresh Milk
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- Fat-free Shelf Stable Milk
- Semi Skimmed Shelf Stable Milk
- Full Fat Shelf Stable Milk
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- Goat Milk
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- Powder Milk
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- Soy Drinks
- Other Milk Alternatives
Drinking Milk Products
This is the aggregation of flavoured milk drinks, milk and powder milk. Note: Plant-based drinking milk products should be excluded from this category and tracked under plant-based milk. Except for plant-based powder milk that should be tracked within the core dairy category of powder milk.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Drinking Milk Products research and analysis database.
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