Competitive Landscape
Abbott Expands Digital Engagement to Defend Premium Positioning
The baby food competitive landscape in 2026 is moderately concentrated, with Abbott Vietnam Co Ltd set to retain its leading position with 26% value share and Vietnam Dairy Products JSC (Vinamilk) following at 22%. The landscape has become slightly more concentrated over the past five years, as Abbott has steadily increased its share from 21% in 2021, while Vinamilk has maintained a strong but fluctuating presence.
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Overview:
Understand the latest market trends and future growth opportunities for the Baby Food industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Baby Food industry in Vietnam, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Baby Food in Vietnam report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Baby Food in Vietnam?
- Which are the leading brands in Baby Food in Vietnam?
- How are products distributed in Baby Food in Vietnam?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Baby Food?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Vietnam?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Baby Food in Vietnam - Category analysis
Key Data Insights
Baby Food Summary
Rising Population Sustains Long-Term Demand for Infant Nutrition
Imported Milk Powder Faces Rising Costs as Parents Seek Alternatives
Functional Snacking Gains Traction as Wellness Drives Innovation
Urban Parents Set to Shift to Premium Nutrition as Incomes Rise
Milk Formula to Maintain Dominance as Functional Innovation Accelerates
Premiumisation and Digital Engagement to Redefine Family Spending Priorities
Abbott Expands Digital Engagement to Defend Premium Positioning
Offline Retailers Maintain Trust as Modern Formats Expand
E-Commerce Accelerates as Discount Culture Reshapes Shopping Habits
Nutifood and Bach Hoa Xanh Boost Engagement with Shop-In-Shop Concept
Advanced Functional Formulations and Omnichannel Strategies Dictate New Development
Experiential Retail Concepts and Digital Activations Lead Recent Market Activity
Strategic Distribution and Domestic Brand Elevation Reshape the Competitive Landscape
Dairy Products and Alternatives in Vietnam - Industry Overview
2026 Developments
Key Data Insights
Tourism and Health Trends Drive Steady Growth in Vietnamese Dairy Products and Alternatives
Pricing Pressures From Import Dependency Reshape Competitive Strategies in Vietnamese Dairy
Everyday Wellness Transforms Dairy into a Daily Nutrition Platform in Vietnam
Rising Wellness Consciousness and Tourism to Sustain Future Growth in Vietnam
Urban Migration and Retail Modernisation Set to Accelerate Shift to Convenience and Premiumisation
Rising Incomes and Evolving Tastes to Spur Innovation in Premium and Functional Foods
Vinamilk Sustains Lead with Premium Launches and Targeted Campaigns
Modern Retail Expansion and Innovative Collaborations Reshape Dairy Distribution in Vietnam
Retail E-Commerce Accelerates Growth through Livestreaming and Mega Sales
Clean Label Reformulation and Bite-Sized Formats Dictate New Product Development
Premium Cheese Snacks and Experiential Retail Concepts Lead Recent Launches
Strategic Partnerships and Portfolio Diversification Secure Long-Term Competitive Advantage
Country Reports Disclaimer
The following categories and subcategories are included:
Baby Food
- Dried Baby Food
- Prepared Baby Food
- Other Baby Food
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- Liquid Standard Milk Formula
- Powder Standard Milk Formula
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- Liquid Follow-on Milk Formula
- Powder Follow-on Milk Formula
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- Liquid Growing-Up Milk Formula
- Powder Growing-Up Milk Formula
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- Liquid Special Baby Milk Formula
- Powder Special Baby Milk Formula
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Baby Food
This is the aggregation of milk formula, prepared, dried and other baby food.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Baby Food research and analysis database.
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