Competitive Landscape
The Market Is Increasingly Concentrated, with Erajaya Swasembada Maintaining Its Lead
The appliances and electronics specialists channel in Indonesia is highly concentrated, with Erajaya Swasembada holding a 47% retail value share in 2025, up significantly from 30% in 2020. This rising concentration has been driven by the company’s aggressive offline expansion, particularly through its Erafone and iBox formats, as well as sustained investment in omnichannel capabilities.
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Overview:
Understand the latest market trends and future growth opportunities for the Appliances and Electronics Specialists industry in Indonesia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Appliances and Electronics Specialists industry in Indonesia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Appliances and Electronics Specialists in Indonesia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Appliances and Electronics Specialists in Indonesia?
- Which are the leading retailers in Appliances and Electronics Specialists in Indonesia?
- How is the rise of e-commerce and the expansion of modern grocery retail impacting traditional retail?
- How has the impact of COVID-19 and national lockdown impacted consumer demand?
- Which formats have benefited the most from stockpiling and enforced home seclusion?
- How will the wider economic impact of COVID-19 shape the retail landscape in the future?
- Where is future growth expected to be most dynamic?
Appliances and Electronics Specialists in Indonesia - Category analysis
Key Data Insights
Appliances and Electronics Specialists Summary
Moderate Growth for Appliances and Electronics Specialists during Cautious Consumer Spending
Omnichannel Expansion and Discounting Drive a Competitive Advantage
Growth Is Set to Be Driven by Returning Purchasing Power and Ongoing Demand for Smartphones
Omnichannel Integration and the Transformation of Physical Retail Will Be Key to Growth
The Market Is Increasingly Concentrated, with Erajaya Swasembada Maintaining Its Lead
Retail in Indonesia - Industry Overview
2025 Developments
Key Data Insights
Retail Records Moderate Growth as Structural Shifts and Evolving Retail Formats Reshape the Market
Small Local Grocers Leads Sales While Retail E-Commerce Drives Double-Digit Growth
Livestream Shopping and Social Commerce Reshape Retail through Real-Time Engagement and Digital-Driven Growth
Strong Growth Is Set to Be Driven by Rising Consumption, Macroeconomic Stability and the Rapid Expansion of Digital Retail Channels
Convenience Retailers and Variety Stores Will Drive Offline Growth as Retail E-Commerce Leads Channel Expansion
Experiential Retail Concepts Are Set to Integrate Lifestyle, Culture and Sustainability to Drive the Evolution of Physical Retail Spaces
A Gradual Consolidation Is Led by Sea Ltd and Tokopedia Pt as Cross-Channel Competition Intensifies
Informal Retail
Opening Hours for Physical Retail
Seasonality
Eid Al-Fitr/Lebaran
School holidays
Harbolnas (National Online Shopping Day)
Christmas
Country Reports Disclaimer
Appliances and Electronics Specialists
Appliances and electronics specialists are chained or independent retail outlets with a primary focus on selling one or more of the following categories: domestic electrical appliances, consumer electronics (including mobile phones), and/or computers and peripherals. Appliances and electronics specialists value sales excludes revenues derived from telecoms service plans and top-up cards. Example brands include Apple, Best Buy, and Gome.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Appliances and Electronics Specialists research and analysis database.
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