Amna Abbas
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Amna Abbas

Consultant

Dubai

English, Urdu

Amna is a Consultant at Euromonitor International, based in Dubai. She works on research covering the beauty, health, fashion and luxury industries, with a core focus on the Middle East and North Africa, and additional geographic coverage including Turkey and Pakistan, amongst other countries.

She advises clients across her focus industries on topics ranging from health and wellness, understanding government agendas, consumer trends and business strategy planning. Prior to her career at Euromonitor, she worked in market research and also for Etisalat, and the Dubai International Film Festival.

Expertise

Related to Health and Beauty

Article

Top Five Trends Shaping Beauty and Personal Care in 2026 and 2027

Global beauty and personal care growth is accelerating as consumers demand tangible value, science-backed efficacy and emotional resonance. Five trends define 2026: Longevity reframes beauty as healthspan; Clean Reimagined moves from "free from" to substantiated proof; Emotional Micro-indulgence turns affordability into joy; Scroll to Shop collapses discovery and purchase into AI-led moments; Asian Wave positions the region as beauty's new centre of ingredient innovation and price-value balance.

Health and Beauty Asia-Pacific
Author image
Kayla Villena
Global Insight Manager: Beauty and Personal Care
Article

Reflections from World Perfumery Congress 2026

World Perfumery Congress 2026 took place in Monterey, California during 22-25 June, bringing together perfumers, fragrance houses, ingredient suppliers and brands across fine and functional fragrance. Key themes included AI's role in product development, premiumisation in personal care, consumer demand for fragrance communities, and packaging innovation.

Health and Beauty Ingredients
Author image
Kayla Villena
Global Insight Manager: Beauty and Personal Care
Article

Latin America’s Beauty Consumers Are Digital First, but Not Digital Only

Latin America’s beauty and personal care e-commerce channel has expanded at a rapid pace, the fastest globally. While growth is beginning to moderate, one thing is clear: the strategic focus is evolving. Winning is no longer about simply building an online presence. Brands must aim for omnichannel presence, seamlessly integrating across every consumer touchpoint, from discovery to purchase, to remain relevant in an increasingly competitive landscape.

Health and Beauty Digital
Author image
Carmen Silva
Senior Consultant

Events

In person Past event
27 October 2025 10:00 GST

Beautyworld Middle East

United Arab Emirates - Dubai World Trade Centre, Dubai

Beautyworld Middle East is the largest international trade fair for beauty, fragrance, hair, and wellness in the region.

Beauty and Personal Care
Speaker: Amna Abbas

Press releases

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